Marketing Strategy Planning
Proper planning is the foundation of success.
The business strategy planning process must take into consideration the fact that there is a planning interface between business and marketing strategy planning.
Techtrends’ services provide accurate guidance in defining marketing and sales targets that are the central goal of the marketing strategy, derived from the planning of the overall company strategy.
In order to help the company attain a competitive advantage, Techtrends focuses on the following:
- Marketing strategy planning
- Defining the target audience
- Defining the paths to these audiences
- Defining the products or services suitable for the target audiences
- Setting the modification necessary for the required product or service in order to suit the defined target audience
- Setting the pricing policy
- Product or service branding
- Planning of the sales network and optimal distribution channels
- Sales agent management